Today, we're happy to announce our partnership with Moroch to bring actionable social data to brands.
Over the last year to 18 months, we've talked with a lot of consumer brands about how they can harness Facebook data to better react to customer feedback, make data-driven decisions, and significantly improve the efficiency of media buys.
Most companies know that the data is rich and prime for investigation, but they don't know how to get started. That's where we come in. We bring hard data to help inform decisions that are often made today by feel or by subjective criteria.
We have established a great working relationship with Moroch around big data and have a few victories under our belts with some of the top brands in the world. We're excited to continue innovating with them as a partner. Moroch understands the value of data and how to make it pop for its clients.
More to come as we continue to innovate and help consumer marketers turn big, social data into a meaningful part of the marketing mix.