I thought I'd post a list of good articles on Social ROI. If you'd like me to add one of your favorites to this list, please either e-mail me or submit in the comments below. We'll update this list as people share their great thoughts & ideas.
- Biserka Anderson - Social ROI, A Tough Nut to Crack
- Mark Henry - A New & Simple Way to Measure Social ROI
- Neal Schaffer - There’s No Such Thing as Social Media ROI – It’s Called Business ROI
- Scot Wheeler - The 4 Principles of Social ROI Measurement