Howdy everyone - today Forbes published a summary of my thoughts on local business marketing. Paraphrasing, I really do believe that local businesses are being forced to develop a core competency in internet marketing across major channels -- e-mail, social media, search, etc.
The full article can be found here: https://www.forbes.com/2010/09/17/facebook-small-business-technology-marketing.html
Companies that get it are killing it, and those that don't will suffer.
Have a great day everyone.