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Welcome to The Common Sense Web... a blog where I talk about the Internet business, how/where enterprises will adopt Web 2.0 technologies, and how it will change peoples' lives.

I'm Chris Treadaway, Founder and CEO of Notice Technologies, a company that produces local online advertising platforms for newspapers and local media. My background is in online media -- I was a co-founder of in 1996. Stratfor was one of the first 100% online publications, focusing on on international news & intelligence. I created the company's first Web portal, which is now a thriving subscription service.

Most recently, I was at Microsoft where I was responsible for the company's Web marketing/messaging.